One of the earliest examples of product placement. As the luring with candy was already part of the script, Steven Spielberg originally approached Mars Inc. They declined. Competitor Hershey was willing and decided to use Reese's Pieces.
Channel: People & Blogs Uploaded: November 4, 2007 at 3:49 pm Author:fyberdude
You can download it using the Download Helper plugin in Firefox. This gives you the FLV-file. If you convert this to mpeg, you may be able to insert into PPT. Good luck.
If you are interested in a real nice product placement exemple, search for sea-doo fanta and 1970 in Youtube. That Fanta ad was shown in 25 metropolitan markets from Boston to San Diego for the summer of 1970. I was product manager for Sea-Doo (by Bombardier)and it cost us nothing for that product placement. We provided Coca-Cola Company with the Sea-Doos in Key Biscayne, Florida for the week it took to produce the commercial. Imagine the value of this campaign for us at Bombardier.
