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THE CORPORATION [11/23] Basic Training

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11. Marketing has transformed itself into a sophisticated, pervasive force that extends into every part of our lives. Slick advertising campaigns are designed for the express purpose of manipulating children into buying products and training them to become mindless consumers of goods they don't really want. The Nag factor, a marketing study that evaluated the effect of nagging, was designed to teach children how to nag more effectively. Consumers are made, not born. For a playlist of all 23 chapters in order: http://www.youtube.com/view_play_list?p=FA50FBC214A6CE87

Channel: Entertainment
Uploaded: February 9, 2007 at 12:19 am
Author: machbar

Length: 0:09:56
Rating: 4.78
Views: 51,141

Tags: The Corporation Documentary Marketing manipulating consumers

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Video Comments:
zetetic0void (Saturday 22nd of November 2008 02:50:25 PM)
It's a bit ironic how at the end of this clip , they talk about extra features, deleted scenes, more, more, more... on the DVD Is this not creating a desire?
DemonHide (Monday 24th of November 2008 04:38:00 PM)
Yep.
DJAerial (Saturday 22nd of November 2008 12:56:54 PM)
Nope, she's definitely pure evil.
WillWork4Food89 (Saturday 22nd of November 2008 09:06:57 AM)
Parents should teach their children to ignore these messages, instead of excusing themselves from actual parenting, and blame the corporations. If you are a confident parent, you won't need to worry so much about advertisements.
WillWork4Food89 (Saturday 22nd of November 2008 09:06:52 AM)
I love the movie, but I disagree with it here. When parents substitute (outsource) parenting to the television, the child will be bombarded with ads. Can these be manipulative? Yes, but parents have been fighting against influence on their child for years. Did your parent ever say "Sticks and stones....?" Why is it any different if a corporation says something than if the kids at school say something?
WillWork4Food89 (Saturday 22nd of November 2008 09:02:39 AM)
That's a pretty bogus statement. She advertises products. You seem to have a pretty weak stomach.
yocanbanconit (Sunday 16th of November 2008 11:38:13 PM)
Who are these parents who give their kids what they want? Are they simply the super rich? When I was a kid in the '60s I knew that asking my parents for a toy guaranteed I wouldn't get it! I had to be happy with whatever I got on my birthday or at Christmas. I'm a bit envious of kids today.
magog1138 (Saturday 15th of November 2008 12:56:41 AM)
No, it's not ethical, Lucy. You know that feeling you got when you paused and stammered when you tried to justify your actions? That was a portion of your soul you just sold. And everything can be bought and sold, right Lucy?
randompocketsand (Sunday 9th of November 2008 05:07:39 PM)
I love how they have album covers from Snog in here :3
Drummur (Wednesday 5th of November 2008 08:45:14 PM)
those kids are morons. Faith in it? wtf

 

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