If you have a non-ecommerce site, you may be missing important insights by focusing exclusively on averages. Avinash illustrates specific metrics you can use to go beyond averages to get a true picture of what is happening on your site.
http://www.google.com/analytics/conversionuniversity.html
Channel: Howto & Style Uploaded: September 13, 2007 at 9:37 am Author:Google
You have to see this in larger consequences. See all his videos.
amarigmail(Tuesday 1st of January 2008 04:23:13 PM)
Just what I needed to help me explain the point better.
I've been banging away about the dangers of using averages in business for years, even stating that it could lead to failure when top executives build their strategic plans by relying on averages.
amarigmail(Tuesday 1st of January 2008 04:19:47 PM)
Just what I needed to help me explain the point better.
I've been banging away about the dangers of using averages in business for years, even stating that it could lead to failure when top executives build their strategic plans by relying on averages.
djkush(Thursday 15th of November 2007 02:26:25 AM)
worth watching
johnm1958(Tuesday 9th of October 2007 11:15:48 AM)
A thought provoking introduction to google analytics. "Stay away from averages" is the message.
